You’ve done it. You’ve achieved a lifelong dream and penned a book certain to be lauded through the ages as a literary masterpiece. Yet one last obstacle stands between you and publishing success - attracting the attention of someone who can get your book into print.

In reality, catching an editor’s attention is not difficult. All you have to do is follow the rules by sending what industry insiders refer to as a “query letter”. A query letter is one or two pages written in the format of a formal business letter. It should be brief, and it should pique the interest of any publishing executive who reads it. After all, if you can’t sell a single individual on the merits of your book, why should a publishing house believe you can sell to an audience of thousands or millions? If you want some inside secrets to crafting a perfect, attention-grabbing query letter, then you’ve come to the right place. Cover each of the following points, and I guarantee you’ll have an editor calling within one week of sending your query letter.

Point #1: Approach The Right Publisher: This seems obvious, but you wouldn’t believe the number of writers who make this mistake. Be certain that the publisher you choose to contact is in the business of publishing your genre. If you write fantasy novels, then don’t send a query letter to the editor of a computer manual publisher. It will be thrown in the trash without a second look. The best way to find the right publisher is to find books similar to your own and open them. Who is the publisher of each book? Does one particular publisher’s name keep turning up? If so, that’s the one you want to contact.

Point #2: Selling To The Right Person: Never mail a query letter addressed to “Editor” or “To Whom It May Concern”. Such a letter is destined for the “slush pile,” and eventually, the trashcan. Once you’ve identified your ideal publisher, consult a book such as the latest edition of Jeff Herman’s Writer’s Guide to Book Editors, Publishers, and Literary Agents (most libraries or large bookstores will have it). The book will provide a page or two of information on the publisher in question, including the name and contact information of the person to whom all queries should be directed. Usually, this is an executive or managing editor. Address the query letter to that specific person and make sure to use the correct gender and spelling when using their name.

Point #3: Your Opening (Especially the First Sentence): The first paragraph of your query letter should get right to the point. Tell the editor why you are contacting him/her. Did someone they know refer you? Has someone famous praised your work? Either one will capture instant attention. But the most important thing you can do in your opening is to define the audience and market for your book and state why your book is unique or has sales potential in the marketplace. Be specific. Don’t say “all women will want to read my book”. Say “five million women between the ages of 40 and 55 who watch The Oprah Winfrey Show will want to read my book”. The editor will determine within the first sentence or two whether or not to continue reading the rest of your query, so it’s extremely important to spend time crafting the best opening possible. If you have any media contacts or a way to position your book so that it will be irresistible for the media to cover, then say so in the first sentence. Media attention sells books, and that’s what publishers are in business to do.

Point #4: Describe Your Product: In the second paragraph, provide a brief overview of your book. Give the editor a brief summary just as it might appear on the book’s jacket. If possible, reference bestselling books within the same genre and point out why your book is different. Present facts about your work, not opinions. “The potential market is 5.8 million single women” is a fact. “This is the greatest book ever written” is an opinion. Tell the editor why your book will fill an unmet need in the marketplace. Keep it brief, and don’t ramble. This is a case where less is more.

Point #5: About The Author: In the third paragraph, talk about yourself. Why are you writing this book? What are your credentials? Are you an expert in the field? Have you ever been published before? Do you have media experience or media contacts? If so, then let the editor know. If you have limited experience, say so. Be honest and straightforward. Experience helps, but lack of experience will not immediately disqualify you. Adding “fluff” to your resume will. Under no circumstances should you include information about your personal life unless such information is pertinent to selling the book.

Point #6: Leave Them Wanting More: Conclude your query letter by thanking the editor for his/her time and by offering to send your full book proposal (for non-fiction) or the first few chapters of your book (for fiction), and don’t forget to provide your contact information. If your query letter sparks the interest of the editor, he/she will contact you and ask for more information. So don’t send a book proposal or sample chapters without being asked. Also, if you’re sending a query to more than one editor, let them know that you have sent simultaneous queries. Likewise, if you’re offering the editor a two week period of exclusivity (the method I recommend), then say so. Finally, don’t include a SASE with your query. A SASE is most often used to send a form rejection letter back to the author. Don’t leave the impression that you expect rejection. If interested, an editor will contact you immediately by phone or email. They won’t use snail mail.

Point #7: Proofread, Proofread, Proofread: A query letter is the first sample of a prospective author’s writing that an editor will see. It should be perfect. If you can’t produce a one-page letter professionally and free of error, why should anyone believe you can produce an entire book? Don’t rely on spell check programs to find your mistakes, and remember that solid writing is produced by rewriting, rewriting, and rewriting. Rework each individual sentence until it’s the best it can be. You’ve spent countless hours perfecting your manuscript. You can certainly spend a few hours perfecting your query letter.

Point #8: Presentation: You’ve spent the necessary time to create a knockout query letter. Now you have to present it to the editor in the correct fashion or else risk being dismissed as an amateur. It’s important to print your query letter in black ink on 8 1/2 x 11, high quality, plain white paper using a LaserJet printer (no dot-matrix). If you have a letterhead, use it. But don’t get too fancy. Don’t use border patterns. Anything that detracts from the substance of your letter could trigger a rejection. When it comes time to mail your letter, use FedEx. This serves two purposes. First, because of the expense involved, it signals that you are a professional who obviously isn’t sending mass queries to publishers all over the globe. Second, and most importantly, it gets opened. A FedEx envelope simply doesn’t get thrown into the “slush pile”. Other than concise, professional writing, using FedEx is the #1 way to differentiate yourself from the thousands of authors who query a publisher in any given year. Finally, don’t use “gimmicks” or send gifts along with your query letter. Bribery and clever stunts can not replace great writing or a unique product idea. If you compose your letter correctly, you should be confident it will merit the response it deserves.

Utilize each of the 8 points above while drafting your query letter, and I guarantee it will be better than 99.5% of the queries a publisher receives in any given year. In addition, if a market exists for your book, a query letter crafted to the specifications of this outline will almost always generate a request for a book proposal or sample chapters within one week. At that point, you’ve got an editor interested in your book, and you’re already halfway toward seeing it in print. So start working on your knockout query letter today.

Sample interview questions of the common type are listed below. Answers are included. But perhaps suggestions for tailoring your responses is a better way to put it, since specific answers are impossible to provide. Practice answering these sample interview questions out loud to yourself or ask a friend or relative to help you.

Don’t feel that you have to answer right away. Interviewers know that you’re nervous and expect you to think a bit, so do think carefully before you answer. But don’t hesitate too long or it’ll appear that you’re stalling. Interviewers will ask open-ended questions to see where you’ll go with them, so try not to ramble while you’re thinking of a real answer.

Q.

Tell me about yourself.

A.

This is the dreaded, classic, open-ended interview question and likely to be among the first. It’s your chance to introduce your qualifications, good work habits, etc. Keep it mostly work and career related.

Q.

Why do you want to leave your current job? (Why did you leave your last job?)

A.

Be careful with this. Avoid trashing other employers and making statements like, “I need more money.” Instead, make generic statements such as, “It’s a career move.”

Q.

What are your strengths?

A.

Point out your positive attributes related to the job.

Q.

What are your weaknesses?

A.

Everybody has weaknesses, but don’t spend too much time on this one and keep it work related. Along with a minor weakness or two, try to point out a couple of weaknesses that the interviewer might see as strengths, such as sometimes being a little too meticulous about the quality of your work. (Avoid saying “I work too hard.” It’s a predictable, common answer.) For every weakness, offer a strength that compensates for it.

Q.

Which adjectives would you use to describe yourself?

A.

Answer with positive, work-oriented adjectives, such as conscientious, hard-working, honest and courteous, plus a brief description or example of why each fits you well.

Q.

What do you know about our company?

A.

To answer this one, research the company before you interview.

Q.

Why do you want to work for us?

A.

Same as above. Research the company before you interview. Avoid the predictable, such as, “Because it’s a great company.” Say why you think it’s a great company.

Q.

Why should I hire you?

A.

Point out your positive attributes related to the job, and the good job you’ve done in the past. Include any compliments you’ve received from management.

Q.

What past accomplishments gave you satisfaction?

A.

Briefly describe one to three work projects that made you proud or earned you pats on the back, promotions, raises, etc. Focus more on achievement than reward.

Q.

What makes you want to work hard?

A.

Naturally, material rewards such as perks, salary and benefits come into play. But again, focus more on achievement and the satisfaction you derive from it.

Q.

What type of work environment do you like best?

A.

Tailor your answer to the job. For example, if in doing your job you’re required to lock the lab doors and work alone, then indicate that you enjoy being a team player when needed, but also enjoy working independently. If you’re required to attend regular project planning and status meetings, then indicate that you’re a strong team player and like being part of a team.

Q.

Why do you want this job?

A.

To help you answer this and related questions, study the job ad in advance. But a job ad alone may not be enough, so it’s okay to ask questions about the job while you’re answering. Say what attracts you to the job. Avoid the obvious and meaningless, such as, “I need a job.”

Q.

How do you handle pressure and stress?

A.

This is sort of a double whammy, because you’re likely already stressed from the interview and the interviewer can see if you’re handling it well or not. Everybody feels stress, but the degree varies. Saying that you whine to your shrink, kick your dog or slam down a fifth of Jack Daniels are not good answers. Exercising, relaxing with a good book, socializing with friends or turning stress into productive energy are more along the lines of the “correct” answers.

Q.

Explain how you overcame a major obstacle.

A.

The interviewer is likely looking for a particular example of your problem-solving skills and the pride you show for solving it.

Q.

Where do you see yourself five (ten or fifteen) years from now?

A.

Explain your career-advancement goals that are in line with the job for which you are interviewing. Your interviewer is likely more interested in how he, she or the company will benefit from you achieving your goals than what you’ll get from it, but it goes hand in hand to a large degree. It’s not a good idea to tell your potential new boss that you’ll be going after his or her job, but it’s okay to mention that you’d like to earn a senior or management position.

Q.

What qualifies you for this job?

A.

Tout your skills, experience, education and other qualifications, especially those that match the job description well. Avoid just regurgitating your resume. Explain why.

Q.

Why did you choose your college major?

A.

The interviewer is likely fishing to see if you are interested in your field of work or just doing a job to get paid. Explain why you like it. Besides your personal interests, include some rock-solid business reasons that show you have vision and business sense.

Part of good leadership requires skill in the hiring process. Good leaders know that retention of productive employees affects the bottom line as well as morale and growth.

Recruiting, training and then terminating someone are never desirable. There are many good candidates you could hire. However, even though they may have certain desirable skills, they may not be right for the job at hand. The key is not just to hire the right person, but to hire the right person for the right job.

Taking the time to make the correct hire in the first place is worth all of the effort it takes. The right person in the right job will be productive for years to come. The right person in the wrong job will cause problems, waste time, and expense and send you back to square one again.

Retention is directly related to the hiring process. Therefore, in order to minimize turnover and maximize retention and productivity it is vital to focus on these six steps:
1. Screening Interview
Quickly weed out those who immediately demonstrate they will not fit. Proceed with those who show a history of previous success and who will commit to becoming an employee candidate.

2. Psychological Profile
If your organization does not have a specific test for the type of job you need to fill, there are many different companies that provide tests for various types of jobs. Use the Internet to locate them. Try the search category “job psychological tests” as a starter. Research what’s available and then go with the test that you determine fits your situation best.

3. Reference Checking
This is exactly what it says. There are ethical and legal ways to find out about a candidate’s history. The most common ways are by talking to their previous employer, suppliers and past associates, to name just a few. Information is where you get it. Always be discreet about where and what you learned.

4. Comprehensive Interview
This interview should take from six to eight hours over a one to two week period. It should include, on average, two other interviewers of your choosing in order to form a consensus. Keep in mind that this is really a minimal time investment in the multi-year relationship you hope to build. Some interviewees may try to hide some of their true feelings initially, but most people will become “themselves” over a longer interview period.

This process gives you a truer window on the type of candidate that you really have. Another objective is to try to get to know the candidate as well as anyone in your organization. Many people applying for a job may not be prepared to make the effort required for an intense process such as this. The fact that they will stick it out tells you a lot about them.

This may seem time consuming, especially when added to your already extensive schedule. Always remember that you may be spending as much time with this candidate as you do with your family. Spending the required time now to get to know the person well enough to predict their success can pay huge dividends down the road for all parties.

5. Family Discussion
If they are married, get a little more insight into the candidate by also interviewing their spouse. This is also an opportunity to sell your company to the spouse to gain support. Then you can turn them into a proponent for the company and the job.
Everyone has those down days when they need a calming, supportive, encouraging influence at home.

6. Expectation Interview
After you determine that this is the candidate you want, it’s time to reverse the interview process and begin selling them on yourself and your organization. This is also when the first serious discussion of money occurs. In many cases, the candidate will already be employed and therefore is subject to a counter offer. It’s essential that you get a commitment and that you prepare the candidate for this eventuality. If you’ve done a good job thus far and are competitive and fair, this should not present a problem.

Summary – Take the time to hire the best even if it takes six to eight hours over a two week time frame – Go through a six step structured hiring process including:
1. Screening Interview
2. Psychological Profile
3. Reference Checking
4. Comprehensive Interview
5. Family Discussion
6. Expectation Interview

May this help you to hire only the best.

© 2006 Gaining The Edge. All rights reserved.

One of the most important tools that will help you find a job in Canada is your resume. The way you prepare this relevant document may be a CRUCIAL factor when you look for a job in Canada.

Today, I will help you prepare an outstanding resume that will help you “sell yourself” to the Canadian companies.

Remember, the structure of a resume may change from one country of another! For this reason, my goal is to help you prepare an amazing resume to make your life much easier when you arrive to Canada!

This article will not only help you prepare a resume for Canadian companies, but also for the Canadian government so that you can impress the Visa Officer!

In order to write an effective resume, you have to understand the purpose of the resume. You may think its purpose is to convince an employer or the Canadian Government that you are valuable, but there are other important goals! The purpose of a resume is not only to entice a prospective employer, but also the Visa Officer if you decide to do so. You’re showing off what you have to offer in order to get his or her attention. When you realize that, then you can approach the creation of your resume with the right attitude.
We’re going to take a step-by-step approach to putting together your resume.

Step 1: Decide on a Format

Typically, there are two formats for the average resume-writer to choose from: chronological and functional. The chronological is probably the one most of us are familiar with. It’s the one that lists your employment experience from the your most recent job to your first job. The functional resume, on the other hand, arranges your work experience in terms of the skills you acquired. Most employers don’t have a preference over which you submit, but different formats work better for different situations.

Use the chronological format when:

-You have a lengthy and steady job history
-You are looking for a position in your current field
-You are trying for a job in a field that is more focused on experience than on skills, such as management and teaching

Use the functional format when:

-You are just starting out in the workforce or are returning after an extended absence
-You are trying to find a position in a different field
-You are applying for skill-focused positions, such as graphic design

We’ll discuss both types of resumes so you’ll be able to create the one that’s most appropriate for your situation. However, it’s a good idea to try crafting both styles so you can get a feel for which one fits you and your experience best.

Step 2: Determine your objective

We both know that your main objective is finding employment or moving to Canada, but that’s not enough to put down on your resume. You have to be more specific.

Sometimes determining our objective can be the hardest part of writing the resume because there are two schools of thought regarding how best to approach them. On the one hand, you could choose to be exact when it comes to the job you are trying for. For example, “high school history teacher” is a possible objective. It tells exactly what you want to do and what job you are applying for.

Even though your goal is moving to Canada, I recommend creating your objective as if you were looking for a job.

Step 3: Discuss your work experience

Because your work history is handled differently in the two types of resumes we’re discussing, we’ll divide this section in half so we can talk about both methods without causing too much confusion. However, the one thing that is true for both resumes is that “work history” is usually not limited to paid or full-time employment. This section of your resume should include ANY type of work you’ve done that may have better prepared you for the challenges of the position you’re interested in. That means part-time and volunteer work can also be included.
However, please note that you will only receive points for the full time paid work experience included in the NOC list, as explained earlier. For this reason, you might consider only including your paid work experience (with the NOC code next to each occupation).

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It’s about who you know, NOT what you know!  But, what if you don’t know anyone?  Then what are you suppose to do?  You suppose to go hunting and make contacts.  When finding any job the first rule is to make looking for a job your JOB! 

Finding a Job Is Your Job

If you are unemployed then you should put aside at least 6-8 hours of each business day for applying to jobs, making contacts, interviewing, and staying on top of your industry.  This strategy will always award you a job in less time.  Your goal should be to apply to a minimum of 3 jobs per day.  You should manage a list of contacts of everyone you directly or indirectly make contact with. 

If you already have a job, then you shouldn’t be looking for a job.  But, if it is imperative that you find a new job, then it will be more difficult to find the adequate time to job hunt, therefore you should put aside the time for your job search as it becomes available.

Analyze Your Craft

You should know your craft.  Know the skill you hold and the level at which you best perform.  Rate yourself fairly, do not underrate your talent.  Know your worth, but better know the least (salary) you are willing to accept. 

It is important to know your skill set.  Knowing this information will help you better asses the position which you are seeking.  Getting a job isn’t only about the employer finding the perfect fit, it is also for you to find the perfect fit.  Research the salary for your position, such as Salary.com, SalaryExpert.com, and PayScale.com.  Once you are familiar with the salary you should stay at least $5,000 within that range (e.g. if the salary for the job is expected to be $45,000 then you should seek opportunity within the range of $40,000-$45,000 or $45,000-$50,000, depending on your level of skill for the position).

Prepare Your Resume

You should update your current resume or create a new resume.  Your original resume should be generic, but keyword-rich.  The generic version should NOT contain any formal greets to any particular party.  Basically, you should be able to apply to any job with the generic version without any editing.  It should be readily available for fast access and quick apply.  The generic version will be used to post on job boards, for employers to view when searching the database.  Editing your resume for formal greets should be done at the time of applying to a job.

You want your resume to be keyword-rich because when employers/recruiters search databases for resumes they usually use keywords to find employees.  If your resume has the proper keyword density and strategy then your resume is more likely to be returned within the search results (e.g. if the job you are searching for is ‘customer service’ then your resume should focus on the keyword ‘customer service’).

Many argue that a one-page resume is the best resume, but in my experience a one-page resume doesn’t provide enough information for those with extensive backgrounds.  In this case I suggest not exceeding 2 pages, unless the job you are applying for is information technology related or relies on extended details within the industry, then it is (sometimes) best to list or add every product, program, service, and technology which you have touched, worked with, or have knowledge of.  Even still do not exceed 3 pages at this point, and that may be too much.  Though, I must admit I have seen 5-page resumes which are highly detailed and keyword-rich that receive a very high response rate.

Never boast or brag on your resume.  Be truthful and list your objective, skills, professional experience, education, and knowledge. 

If you do not have the ability or time to create an award-winning resume then it may be worthwhile to invest in a professional resume writing service. 

Build Your Contacts

The best way to make contacts is by calling the employer or recruiter directly.  Usually this information is made available when applying for a job online.  If you are at a job board site such as: Monster.com, CareerBuilder.com, or a niche-based job board such as: DataCenterLife.com then more than likely the contact information is found on the job post page.  If you are applying through an employer site then more than likely the contact information can be found under the “Contact Us” page usually found on the sites’ navigational bar.  Respect the wishes of employers and recruiters who state NOT to contact by phone.

You should create a contact for any job you apply for.

Manage Your Contact List

Every employer or recruiter you make contact with directly or indirectly should be added to your contact list.  Your contact list should include the company name, contact name, email address, phone number, and position title.  You should also have a field or method which denotes the last time you spoke with or contacted each contact.  This is important so you do not make the mistake of contacting someone you spoke with days earlier as well this helps you manage your time between each contact.  You should follow-up with your contacts at least once every week or every 7 business days. 

Out of Work.  Out of the Loop.

Just because you are unemployed doesn’t mean you need to fall behind in your industry.  You should still stay familiar with your industry and spend your time wisely.  Study your industry market and know the new technologies being used inside your job industry.  Stay afloat, use your resources such as: the internet, newspapers, media, friends, and ex co-workers to know what is going on in your job industry.  If you are out of work for months and have no idea of a new application that is being used by all professionals in your industry, then it will look bad in an interview when you have no clue what they are talking about and you are claiming to be a skilled professional in the industry.  Keep your eye on the prize and know your stuff.  Even if you are not an expert at it, at least have the basic knowledge.

Don’t Answer That Phone

You only have one chance at making a good impression, do not blow it!  Do not answer the phone if you are too busy to talk, if you see a number that you do not recognize assume it is an employer or recruiter and you should not answer the call, if you are too busy.  There is nothing worse than a crying baby in the background, a large bulldozer from a nearby construction site, the sound of a flushing toilet, a third-party conversation going on in the background, or being in a drop-call zone when an employer or recruiter calls.  You should be focused, relaxed, calmed, and ready to answer all questions swiftly without any interruptions when the phone rings, otherwise allow your voice mail service to get the call and return the call later when the time is more convenient.

Give Yourself a Break

I also suggest taking off Friday, don’t do any job hunting or interviewing this day, enjoy yourself.  Have yourself a 3-day weekend.  The only reason you should schedule Friday for interviewing is if the employer or recruiter schedule it, never inconvenience your interviewer unless it is life-threatening or extremely important.  Also, you should still answer your phone on Friday when you have the time, if you are too busy or unable to answer your phone then make sure you have a voice mail service set up. 

Interviewing

Getting an interview is what you worked hard for.  Having a successful interview is just as important as getting the job.  This determines everything.  Preparation for your interview should begin the minute you are scheduled for your interview.  You should study the background of the company.  You should be familiar with what the company does and their procedures.  Most of this information is usually found on the company’s website (sometimes buried within the site so you may have to do some digging).  You should prepare questions which you may have for the interviewer about the company and/or position.  You should familiarize or refresh yourself with the requirements/qualifications of the position.  And most importantly you should have a good night sleep before the interview, at least 8-10 hours of rest. 

You should have at least 2 business suits/attire for interviewing.  If you have a second interview you should have the ability to switch to a different suit.  Your suits should be only of the three colors: black, navy, or gray.  Make sure you are well groomed for the interview.

You should arrive to the interview between 10-15 minutes early.  You should never come to an interview empty handed.  You should at least have a business folder with notepad paper, a writing pen, and a hardcopy of your resume. 

When interviewing you should relax and be yourself.  You should be focus, articulate well, and be keen.  Make non-offensive eye contact with your interviewer.  Ask questions about the company and the position.  Ask the interviewer about their position and the length of time they been with the company.  Ask the interviewer why the position is available and why did the last person leave the company?  Ask the interviewer how soon do they hope to fill the available position?  Ask the interviewer for a business card or way to contact them if you have any questions later.

Just remember to be yourself and remember that the interviewer is only human just like you.  If you don’t get the job then try and try again, until you get a job.  Many times an interview is a display of your personality and character.  If you have truthfully and appropriately represented your skill set on your resume, then the interviewer already know you are capable of handling the job.

You’re Hired!

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